Losing talented employees can be costly for any organization, and it is essential to have a solid onboarding process in place to ensure new hires feel valued and supported from the start. In recent years, I have seen a shift towards using video as a tool to enhance the onboarding experience, and I believe it can be an effective way to boost employee retention.
Onboarding Process and Its Impact on Employee Retention
The onboarding process is a critical time for new hires. It is essential to make a positive first impression and ensure that employees feel welcomed and supported. A well-designed onboarding process can lead to higher job satisfaction, increased productivity, and better retention rates.
Research has shown that a positive onboarding experience can increase employee retention by up to 82%. This is because a good onboarding process helps new hires understand their roles and responsibilities, become familiar with company culture and values, and build relationships with colleagues.
On the other hand, a poor onboarding experience can lead to high turnover rates, as employees may feel disconnected from their work and the organization. Given the importance of onboarding, it is essential to invest time and resources into creating a positive experience for new hires.
Benefits of Using Video for Onboarding
Video can be a powerful tool for onboarding. It can engage new hires in a way that text-based materials cannot, and it can help to convey complex information in a clear and concise manner. Here are some benefits of using video for onboarding:
Using video ensures that all new hires receive the same information and training, regardless of their location or start date. This helps to ensure that everyone is on the same page and can start their new roles with confidence.
Video can be a more engaging way to present information than text-based materials. It can capture the attention of viewers and make the onboarding experience more enjoyable overall.
Video can be accessed at any time, which means that new hires can review the information as often as they need to. This can be especially helpful for complex or technical information.
Factors to Consider When Creating an Onboarding Video
While video can be an effective tool for onboarding, it is essential to create high-quality content that engages and informs viewers. Here are some factors to consider when creating an onboarding video:
1. Hiring Professional Video Crews for Quality Production
Hiring a professional video crew can ensure that your video is of the highest quality. They have the experience and equipment to create a polished and engaging video that will make a great first impression on new hires.
2. Adding Drone Shots to Enhance the Video Experience
Drone shots can add a unique perspective to your video and help to create a more immersive experience for viewers. They can be especially useful for showcasing your organization’s physical location or facilities.
3. Case Study: Successful Onboarding Video by St. Louis Video Production Company
One example of a successful onboarding video is the one created by a St. Louis video production company. Their video showcases the company’s culture and values while highlighting the benefits of working there. It is engaging, informative, and has helped to boost employee retention rates.
Tips for Creating an Engaging Onboarding Video
Creating an engaging onboarding video takes time and effort, but the results can be worth it. Here are some tips for creating a video that will leave a lasting impression on new hires:
1. Keep it Short and Sweet
Attention spans are short, so it is essential to keep your video concise. Focus on the most critical information and keep the video under 10 minutes if possible.
2. Use a Narrative Structure
Using a narrative structure can help to engage viewers and make the video more memorable. Consider telling a story that showcases your organization’s culture and values.
3. Use Real Employees
Using real employees in your video can help to humanize your organization and make new hires feel more connected. Consider including interviews or testimonials from current employees.
Measuring the Success of Your Onboarding Video
It is essential to measure the success of your onboarding video to ensure that it is having the desired effect. You can use metrics such as employee retention rates, job satisfaction surveys, and feedback from new hires to gauge the impact of your video.
If you find that your video is not having the desired effect, consider making changes or updates to improve its effectiveness.
An engaging onboarding video can be an effective tool for boosting employee retention rates. By investing time and resources into creating a high-quality video, you can ensure that new hires feel welcomed and supported from the start. Remember to keep the video concise, use a narrative structure, and measure its success to ensure that it is having the desired effect. With the right approach, video can be a powerful tool for enhancing the onboarding experience and retaining valuable employees.
If you’re interested in learning more about creating an engaging onboarding video, please contact us today. Our team of experts can help you create a video that will leave a lasting impression on new hires and boost employee retention rates.